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Del artículo On the Trail of the Long Tail:

"The long tail is a familiar statistical truth: Small, everyday events are extremely common, and big, momentous events (from huge blockbusters to great catastrophes) are rarities that attract attention. This phenomenon occurs in the natural world (there are many seismic blips and few major earthquakes) and in the human realm. You can see it in the distribution of wealth (there are very few billionaires) or population (there are very few mega-cities) or popular search queries. Or, you can see it in WordCount, Jonathan Harris's interactive widget that displays the frequencies of word use on the long tail of our language."